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With the assimilation of Ericsson’s wireless stake now neatly a footnote in its corporate history, Sony’s moving on and making its newfound freedom known — albeit quietly. According to a rep for the company, its first rebranding baby steps began just last night, with the former SonyEricsson portal now redirecting to SonyMobile.com. Other related properties, like its social networking extensions and various related digital properties, are also slated to make the transition throughout March, with further announcements planned for Mobile World Congress next week.

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Sony Mobile rebranding quietly begins, changes to roll out over the next month

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Did you just brave the lines of a midnight launch party and snag yourself a PS Vita in the US?

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‘Select’ PS Vita apps hit the US PlayStation Store: Netflix, LiveTweet and Flickr

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We’ve seen the Sony Xperia S before, heck, we’ve even gotten our grubby mitts on it.

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Xperia S UI poses for Mr. Blurrycam, calls itself ‘UXP NXT’ (video)

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It looks like one of Sony’s latest creations, the Xperia S , could be getting a little brother at next week’s Mobile World Congress, according to a series of leaked pics. Sixteen crystal-clear images show the new sibling — none other than the previously seen ST25i , aka Xperia U or Kumquat — snuggled up to the Xperia S.

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Sony Xperia U ‘Kumquat’ pics leak, gets sized up ahead of MWC

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Early Google TV adopters looking for root access can get it easily on their Sony units, thanks to the just released GTVHacker Sony Recovery Downgrader & Rebooter. Unlike brute force hacks we’ve seen so far for the Revue, this is an all-software method that requires (only) four 512MB or larger USB sticks to get the job done

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GTVHacker tool brings Sony Google TVs root access, full Flash streaming

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Need another reason to cough up for that PS Vita ? Well, Sony’s attempting to sweeten the pot for existing PS3 owners with the launch of a promotional lure that’ll make a trio of titles available for cross-platform play .

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Sony promo lets PS Vita, PS3 hold hands for cross-platform play, because sharing is caring

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iFixit’s (counter-intuitively) done it again. This time it’s made gamers of the world weep by ceremoniously un-fixing a PS Vita , Sony’s latest portable gaming powerhouse. Standard screws and fittings — alongside a modular design — made for a relatively pain-free deconstruction for these tinkerers — especially compared to recent iFixit visitors .

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PS Vita torn apart by iFixit, gets its vitals checked

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Remember those color problems experienced by some Xbox 360 users after last year’s dashboard update? Microsoft appears to have fixed the issue in its latest system update, although it will take time for the fix to roll out across the associated apps — we’ve been told this will happen over the next few months. Its Sony rival also rolled out its own (optional) update for the PS3 yesterday, improving “certain aspects” of the UI.

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Xbox 360 system update gets its colors in order, makes it mandatory

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More than half of America’s married couples will tell you, breaking up is hard. Hard and expensive. After living in denial , dodging rumors and eventually coming to terms with the inevitable, Sony has finally taken over Telefonaktiebolaget LM Ericsson’s 50-percent stake in the pair’s former joint venture, a move that was earlier reported to have cost €1.05 billion ($1.37 billion) to complete

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Sony finalizes divorce with Ericsson, renames itself Sony Mobile Communications

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We’re already counting down the days until these bad boys find themselves in your local cafe and airport terminal. Sony is working on power outlets that are able to identify a user and determine their permissions at that particular socket. With the quick tap of a card, phone or other NFC device your authentication info is passed to a server over the powerline itself.

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Sony prepping power outlet that demands payment, identification

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